Munich 2025: On the frontline of Europe’s fight for automotive survival

Along the way, I learn that the initials of Aito – one of at least five car marques backed by the gigantic, controversial Huawei technology conglomerate – stand for ‘Adding Intelligence To Auto’. This information comes one of many nice, open-faced, young Chinese brand ambassadors who intercept me as I wander past. They all seem keen to talk and happy to be at Europe’s greatest motor show. Not one, as far as I can judge, is interested in the overthrow of Western civilisation…

The Europe-versus-China thing is on everyone’s mind in Munich, yet it can’t be pitched as a battle. As all parties admit, the new Chinese arrivals employ copious numbers of Europeans to import, register, sell and service their products – surely a positive. And from the product appeal point of view, you can hardly expect a financially pressed European car consumer to feel guilty about buying the best-value car they can find, whatever its origin.

The focus of many discussions therefore was on what the European authorities, muleishly intent on implementing climate neutrality standards that pose an existential threat to the whole European car industry, can do to improve the situation.

The words ‘sense of urgency’ come up every time legislators were mentioned – not least by new Renault Group boss François Provost, who makes clear his belief that the European strategy on climate neutrality is wrong and that “technology neutrality with a push toward electric” is the way that will work. 

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