Xiaomi just pulled off something that has the entire air conditioning industry doing double-takes. They’ve extended their warranty on all Mijia air conditioners in China from 6 years to 10 years of free coverage, and here’s the kicker: it applies to people who already bought them too.

When Lu Weibing, one of Xiaomi’s top executives, made this announcement during a livestream, it caught the industry off guard. This covers everything, wall units, tower styles, and even those complicated central air systems that usually get minimal coverage.

The wild part? If you installed a Mijia AC anytime after January 1st, 2025, you’re automatically covered. Bought yours in 2024, but installed it this year? You’re in too.

When Xiaomi says free, they mean it. No repair fees, no service charges, no surprise costs. Free diagnostics, parts, labor, and even refrigerant refills. The catch? It only covers performance failures due to product quality issues, not damage you cause yourself. But for manufacturing defects and natural wear, you’re completely covered for a decade.

Xiaomi sold 7.5 million AC units this year. Their extended warranty usually costs 200 yuan ($28) per unit. By offering this for free, they’re giving away 1.5 billion yuan ($210 million) worth of service coverage. That’s a massive bet on customer loyalty.

Lu Weibing didn’t just announce a policy; he threw down the gauntlet to every AC manufacturer, calling them out to stop cherry-picking warranty coverage and start treating customers fairly.

For anyone who’s dealt with appliance warranty headaches, this sounds refreshing. No fine print, no discovering your model doesn’t qualify.

This feels bigger than marketing. Xiaomi is so confident in their quality that they’re backing it with real money for real people. By making it retroactive, they’re showing existing customers that loyalty goes both ways.

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