this Japanese brand just took the reliability crown

Toyota may be the first name that comes to mind when people think of reliability, but another Japanese automaker has been quietly perfecting the formula even further. Known for its precise engineering and attention to detail, this brand consistently produces vehicles that shrug off mileage and age with remarkable ease, often outlasting Toyota’s own offerings in real-world ownership tests.

Its lineup spans everything from practical sedans to adventurous crossovers, all sharing a reputation for bulletproof dependability and thoughtful design. Owners praise not just the longevity of these vehicles, but also the refinement and comfort that make them feel more premium than their price tags suggest.

In a market where Toyota’s reliability has long been the gold standard, this automaker is proving there’s a new benchmark to beat, one built on quiet confidence, enduring performance, and cars that simply refuse to quit.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from various manufacturer websites and other authoritative sources, including the CarEdge, J.D. Power, RepairPal, Cars.com, and the EPA. This article is based off of the annual reports by published by Consumer Reports.

Subaru dethrones Toyota and Lexus in reliability, according to Consumer Reports

Side profile shot of a 2024 Subaru Crosstrek Wilderness Credit: Subaru

If reliability is your number one priority, then it’s likely that you’re a pretty big fan of Toyota and Lexus. They have proven themselves over decades to consistently produce some of the sturdiest vehicles on the road. However, according to Consumer Reports’ latest list of automakers that make the most reliable cars, Subaru has quietly taken the top spot.

Most reliable car brands

Brand

Predicted reliability score

Subaru

68/100

Lexus

65/100

Toyota

62/100

Honda

59/100

Acura

55/100

It comes as no major surprise that the top five most reliable car brands in the United States come from Japan. Automakers from the nation have spent decades building their reputation, and they continue to stand tall against their European and American rivals. For many years, Toyota and Lexus have traded the number one and number two spots on the annual list produced by Consumer Reports, but this year Subaru stands tall.

According to the report, the Forester and the Impreza stand at the top of the lineup in terms of reliability, scoring well above average. The Crosstrek, Legacy, Outback, and Ascent also score average to above average. This was enough to earn them the top spot.

How did Subaru do it?

It’s true that judging the reliability of a new car is an estimation. However, that estimation is based on a ton of data, including looking at the historical reliability of a nameplate and what mechanical components lie under the chassis. A large part of Subaru’s success when it comes to longevity comes down to the parts they use and how they slowly upgrade their vehicles rather than totally redesigning them, head to toe.

According to Consumer Reports, Subaru cars share many reliable components. This commonality means that there isn’t a ton of discrepancy when it comes to how sturdy different models are. The brand judges what parts work and hold together well under stress, and they make use of the parts throughout their lineup. When they update and redesign models, they carry over some of the dependable systems that they know work well, and make smaller changes, resulting in slow but steady improvement over time.

Subaru is the auto brand of the year

Consumer Reports doesn’t only assess reliability. They put products through rigorous testing, judging how they perform on the road, how practical they are, and how easy they are to use. They also use feedback from owners to judge owner satisfaction, which is determined by seeing how many owners would purchase another product from the same brand again, if given the chance.

Subaru outpaced every other brand on the market in the site’s testing. They did well in the owner satisfaction section, but not exceptionally, with their reliability and road test scores carrying the brand. We’ve gone over their high reliability scores, but equally as impressive is the fact that Consumer Reports awarded the Japanese automaker an average road test score of 84 out of 100. Below is the ranking of the top five brands.

  1. Subaru
  2. BMW
  3. Lexus
  4. Porsche
  5. Honda

Toyota’s redesigned vehicles have brought their average reliability score down

Dynamic front 3/4 shot of a white 2024 Toyota Tacoma TRD Pro. Credit: Toyota

Subaru may have dethroned Toyota, but the truth is that both Japanese brands deliver excellent vehicles with a strong reputation for reliability. Alongside the slow and steady improvements that Subaru have been making to their lineup, Toyota has also seen a slight decline this year when it comes to the average reliability of their vehicles. There are a couple of main culprits that still need to prove themselves for the brand to claw back first place.

An overview of Toyota’s reliability

In the review by Consumer Reports, they claim that Toyota still has a number of vehicles that rank highly when it comes to reliability. There were four models that stood out as being well above average, including cars like the Camry. A large portion of the lineup is still above average, with seven models being lumped in this category. There were also five models that were seen to be no better than average.

The brand’s two pickup trucks, the Tundra and the Tacoma, which make up a pretty large portion of their sales, were both recently redesigned. Unfortunately, Consumer Reports awarded both of these models below average predicted reliability scores. Their all-electric SUV, the bZ4X, also hurt their overall reliability ranking. Funnily enough, the only Subaru that was deemed to have below average reliability is the Solterra EV, which is essentially a rebadged bZ4X.

Subaru offers a lineup of rugged, adventure-ready vehicles that offer a ton of practicality

Looking at Subaru’s lineup, it isn’t hard to see why they are held in such high esteem by the folks at Consumer Reports. Their vehicles may not be designed to blow you away with sleek styling or the most modern gimmicks, but they instead focus on simplicity and capability. These two factors are what made Toyota such a popular brand to begin with.

Subaru’s car lineup

Model

Starting MSRP

Impreza

$26,595

Legacy

$26,810

BRZ

$33,210

WRX

$37,750

Subaru’s lineup of cars is divided into two distinct groups. The Impreza and the Legacy make up one group, being the affordable, value-oriented cars designed for the average person. Both undercut their core rivals by a reasonable amount, and come loaded with standard features, including all-wheel drive. Unfortunately, the Legacy is slated to be discontinued, but the Impreza will live on.

While Subaru may not be the raucous rally-going brand that they once were, they still have two performance cars that offer quite a lot of thrills. The BRZ is a sports coupe co-designed with Toyota that usees Subaru’s boxer engine, while the WRX is an in-house sedan that packs a wallop. Like the Legacy and Impreza, both of these sporting vehicles are impressively affordable.

Subaru’s SUV lineup

Model

Starting MSRP

Crosstrek

$26,995

Outback

$29,995

Forester

$29,995

Solterra

$38,495

Ascent

$40,795

Subaru’s SUVs all focus on the same things, with practicality and versatility being their main aspirations. Every model comes standard with all-wheel drive and they can all go further off-road than most of their direct rivals. Most impressive in this department is the little Crosstrek, which offers an insane amount of capability for the price you pay, particularly when equipped with the Wilderness package.

The Outback and the Forester are very similar vehicles. The Outback is technically a station wagon, but it has become more and more like an SUV the more that time passes. The Forester has always taken on the more traditional SUV styling and approach. Both are priced similarly and come with the same impressive list of standard equipment. The ascent is larger than both and the only vehicle in the brand’s stable that we think needs an update to really be competitive within its segment.

Subaru has also been making strides towards electrification, with the Solterra being their first all-electric model. There are two more electric models on the horizon. They are both rebadged versions of upcoming Toyota EVs, though.

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