Black Friday and Cyber Monday are nearly here, but early Black Friday deals have already started—despite the shopping holidays officially landing on the Friday and Monday after Thanksgiving. We at WIRED have been sifting through endless spreadsheets, emails, and online retailers to find truly great, fact-checked discounts on the gear that we’ve hand-tested. Whether it’s the blankets on our sleep writers’ very own mattresses or the headphones our A/V experts wear on a daily basis, we’re on the hunt to find deals on the products we tell our friends and readers about. Our favorite early deals are below. We’ll be working nearly round-the-clock throughout the the weekend to find the very best of the best. Make sure to get prepared with our Black Friday tips and tricks.

You may want to check our recent deals roundups about early Best Buy Black Friday deals, plus discounts on merino wool T-shirts, the Oura Ring 4, and this Herman Miller office chair. We’ve also covered the Home Depot Black Friday Sale and the Best Early Black Friday Mattress Deals.

Updated November 26, 2025: We’ve added 22 new deals to this post, removed any expired discounts, and ensured pricing accuracy throughout.

WIRED Featured Deals:

Apple Watch SE 3 for $200 ($50 off)

Photograph: Adrienne So

The Apple Watch SE 3 is the best Apple Watch for most people. It has excellent value and most of the tracking metrics you’d want, like skin temperature sensing and sleep apnea notifications, in addition to common stats like steps, sleep, and workout efficacy. It doesn’t have blood oxygen or ECG capabilities, but we like the watchOS 26 operating system, the long-lasting battery, and the very affordable price tag.

Apple MacBook Air (13-inch, 2025) for $750 ($249 off)

The 2025 MacBook Air is the best MacBook on the market right now, and this price matches the best we’ve tracked (and is $50 lower than we’d seen up until this month). It can handle the tasks you’d expect, including multiple Google Chrome tabs with applications running in the background. It also has an upgraded 12-MP webcam and a few different ports, including a headphone jack. We do recommend going for upgraded unified memory if you’re a power user, and while it can handle some photo editing or other content creation, it’s probably not the best choice if you’ll be editing videos or other graphics-intensive tasks. But for just about anyone else, it’s worthwhile, especially at this price.

Nothing Ear (a) for $59 ($50 off)

Photograph: Parker Hall

These ultra-stylish earbuds are the very best on the market. The Nothing Ear (a) are on sale for this price relatively often, but it’s just $10 higher than the best we’ve tracked, and we’ve seen them sell out before when they do hit $79. The onboard touch controls and small, sleek charging case are nice, but the battery life and noise cancellation are nothing to sneeze at either.

Cozy Earth Bamboo Sheets for $216 ($92 off)

These decadent, soft sheets are silky, smooth, and slightly chilly when you first get into bed. WIRED reviewer and sheets expert Nena Farrell likens them to climbing in a puddle of melted butter—which sounds about as luxuriant and comfortable as falling asleep can possibly feel. They get warm in the night, so they’re especially nice to have during the cooler months of the year, and they’re deep enough to fit most mattresses. This deal is part of a larger sitewide sale at Cozy Earth—we also like its pajamas and slippers.

Netvue Birdfy Plastic Smart Bird Feeder for $100 ($100 off)

The best smart bird feeder goes on sale pretty often, but this time of year usually brings it to the lowest price we’ll see. Right now you can save on the base model without a solar panel (which you’d have to install separately anyway). It might be worth forking over the extra cash for a lifetime subscription to its AI-powered bird identification services, though there’s a chance those lifetime subscription models will get cheaper on Black Friday. Otherwise, the subscription costs $5 per month. The feeder is easy to set up and use, with a 1080p wide-angle camera and an easy-to-clean, IP65 water-resistant plastic housing.

Branch Ergonomic Chair Pro for $424 ($75 off)

WIRED Reviews editor Julian Chokkattu has tested dozens of office chairs over the years, and the Branch Ergonomic Chair Pro remains his top recommendation for most people. It’s accessibly priced—even more so thanks to this deal—and it offers a myriad of adjustable elements, from the armrests to the recline to the seat tilt. It’s supportive and well-built to boot. It’s very hard to beat for the money, especially right now.

Garmin Vivoactive 6 for $250 ($50 off)

Photograph: Adrienne So

Garmin’s Vivoactive 6 is the best Garmin watch for most people, and this price matches a low we’ve seen just a couple of times before. The entry-level tracker has onboard GPS, blood oxygen monitoring, and all the fitness metrics you’ll need, including those that Garmin is known for (such as Training Readiness). AI fitness insights are useful, but you’ll need a subscription to access them, though we don’t think it’s necessary if you don’t want to pay $70 per year for it.

TCL QM6K QLED TV for $498 ($150 off)

Photograph: Ryan Waniata

Our expert reviewers test gear all year long, and in their opinion, the TCL QM6K QLED is the best TV money can buy right now. This low price matches the best we’ve seen. It has balanced performance, with natural-looking colors and great black levels. It’s not the brightest on the market, but if you don’t need an ultra-bright TV, it should perform well. The gaming features, Google TV interface, and Google Assistant are icing on the cake. Just make sure to pair it with a soundbar, as the built-in speakers aren’t great.

Quince Premium Down Comforter for $160 ($40 off)

I’ve tested more than 10 different down comforters and down alternatives, and Quince remains my very favorite. It has that classic, crinkly, luxurious, fluffy quality that immediately leaves you feeling cozy. It’s loud enough to rustle pleasantly, but not so loud that it’ll disturb your partner if you shuffle around in your sleep. It’s also warm without being heavy, so you can use it year-round. It’s a very well-rounded pick that should suit you no matter your sleep style or climate.

Anker Laptop Power Bank for $88 ($47 off)

Anker’s Laptop Power Bank is our favorite upgrade pick, and this deal matches the best price we’ve ever tracked. It also brings the power bank down to the cheapest it’s been all year. It has a 25,000-mAh capacity and can deliver up to 165 watts to two devices. It’s sleek and has two built-in retractable USB-C cables, one of which doubles as a carry loop. The display will give helpful information at a glance, and the battery itself takes around two hours to recharge. It also supports pass-through charging. If you simply want a big, beefy battery bank that’ll keep your stuff charged reliably, it’s hard to beat this option, especially at this price.

JBL Flip 7 Bluetooth Speaker for $110 ($40 off)

This is a match of the lowest price we’ve seen for the best Bluetooth speaker. The entire extensive color selection is on sale, too, which usually isn’t the case when we find deals for the JBL Flip 7. It’s durable and portable, with IP68 water resistance and a stylish design (including interchangeable accessories like a carabiner or a carrying strap). The app lets you tweak the sound balance, and you’ll get roughly 12 to 14 hours of battery life depending on whether you choose to boost the bass and how loud you like to play your music.

Roku Streaming Stick Plus for $19 ($20 off)

Photograph: Parker Hall

Roku

Streaming Stick Plus (2025)

The Roku Streaming Stick Plus is our favorite 4K streaming stick, and it’s one we’d recommend to basically anybody. The interface is exceedingly easy to use, and setup is seamless too. Just plug it into your TV’s HDMI port and the wall, connect it to your Wi-Fi, and you’re good to go. This model includes a voice remote so you can search with your voice if you don’t feel like navigating the simple home screen.

Sperax Walking Pad for $150 ($60 off)

Photograph: Adrienne So

Sperax makes our favorite affordable walking pad, and we have yet to see it sell for less than it is right now. It’s lightweight and easy to set up, and both the remote and the app work as they’re supposed to (which is, unfortunately, a rare circumstance). It’s got a low profile for easier storage, too. We wish it were quieter and a little bit longer, and that the app had some more useful features, but this is still a worthy get if you’re in the market—especially if you don’t want to spend too much.

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