Samsung’s ambitious push for a slimmer future in smartphones may be hitting a wall. Just weeks after launching the Galaxy S25 Edge, the company is already dialing back production, signaling a lackluster reception for what was meant to be a fresh design pivot.

The S25 Edge, launched in May, arrived with a 5.8mm titanium chassis, one of the thinnest designs Samsung has ever produced. But that ultra-slim profile hasn’t translated into strong sales. According to The Elec, the company has significantly reduced production for June, a surprising move considering Samsung typically expects its flagship phones to ride solid momentum for at least three months.

Internally, the S25 Edge was positioned as a potential replacement for the underperforming “Plus” variant in the upcoming Galaxy S26 series. But with early demand already falling short, Samsung may be forced to rethink that strategy. The phone’s sleek design comes with compromises in battery life and thermal performance, trade-offs that users may not be willing to accept in 2025.

This stumble also mirrors a broader truth in today’s smartphone market: style doesn’t always beat substance. As power users demand larger batteries, better cooling, and sustained performance for gaming and multitasking, going ultra-slim starts to feel like a niche gamble rather than a mass-market move. It’s a challenge not unlike what Apple faced with the Vision Pro, an impressive piece of hardware that struggled to find footing beyond early adopters due to its price and practicality concerns.

At the same time, Samsung appears to be shifting gears toward foldables. The company has ramped up its Galaxy Z Fold 7 and Z Flip 7 production for the U.S., raising its June target to 600,000 units from an earlier 400,000, partly in response to looming tariffs. Of those, the Z Fold 7 alone is expected to account for 440,000 units.

The fate of the Edge design now hangs in the balance. Samsung needs to decide whether it’s worth iterating on, or if it’s time to accept that thin isn’t always in.

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