Nobody wants a luxury SUV that’s going to drain their wallet with maintenance and repairs. Savvy buyers often spend hours online hunting for vehicles that combine class with rock-solid reliability.
When they find one that hits both marks, they vote with their wallets—and dealerships feel it.
Few luxury SUVs sell as well while earning top reliability scores, and one Japanese subcompact SUV is outselling all its German rivals, including the Mercedes-Benz GLB.
To give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from the Lexus website and other authoritative sources, including the EPA, GoodCarBadCar, J.D. Power, the NHTSA, and TopSpeed.
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The Lexus NX dominates luxury SUV sales
Of course, luxury SUVs don’t move in the same numbers as their more affordable counterparts. Last year, Toyota sold 475,193 RAV4s—enough to make it the best-selling SUV overall.
No Lexus, with its higher price tag, is going to touch that kind of volume.
But within the luxury SUV segment, Lexus still has plenty to brag about—and it’s not just the RX leading the charge.
Last year, the Japanese brand moved 74,488 NXs, nearly matching the previous year’s total.
This year is shaping up just as well for the subcompact luxury SUV. According to the latest data, Lexus has reportedly sold 62,808 NXs year to date.
That keeps the NX on pace to maintain its strong sales and positions it to outsell all comparable models from Mercedes-Benz.
Lexus NX 2025 sales figures
Q1 sales | 17,992 |
|---|---|
Q2 sales | 20,261 |
Q3 sales | 19,003 |
Q4 sales | 5,552 (so far) |
Mercedes rivals are falling behind
Sure, the 2025 NX has plenty of competitors in its segment.
But when it comes to sales, the subcompact Lexus SUV is sitting pretty. Mercedes-Benz has sold roughly 7,296 GLBs through the end of Q3 2025—total for the year.
The NX, by comparison, racked up nearly three times that many sales in the second quarter alone.
The Mercedes-Benz GLB isn’t faring much better when you look at its year-over-year sales.
In 2024, U.S. buyers took home 14,860 GLBs, down 11 percent from the 16,710 sold in 2023.
Actually, the GLB hasn’t seen a year-over-year increase since 2021, when sales rose from 23,185 to 26,676.
Segment sales figures
Make/model | YTD sales (units) |
|---|---|
Lexus NX | 62,808 |
Volvo XC60 | 29,563 |
Lincoln Corsair/MKC | 24,874 |
Volvo XC40 | 22,368 |
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The NX keeps outshining its rivals
The Lexus NX isn’t new to posting impressive sales numbers.
In 2024, Lexus sold 74,488 NXs, nearly matching the 74,526 units moved in 2023.
That 2023 total marked a jump of 25,524 units over 2022, showing the NX has been outselling its rivals in the subcompact luxury SUV segment for years.
The NX isn’t topping its bigger sibling
Just because the NX outsells its closest Mercedes-Benz rivals doesn’t mean it’s the top seller in the Lexus lineup.
That honor goes to the larger, equally dependable RX.
Last year, Lexus moved 118,636 RXs, securing its spot as the brand’s best-selling model.
This year is looking strong for the Lexus RX, though a bit off last year’s pace.
Through the first three quarters of 2025, Lexus sold 78,794 RXs—already more than the total NX sales in 2024.
But since the RX almost always posted higher month-to-month numbers in 2024, it seems 2025 won’t quite hit the same high-volume totals.
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NX delivers top-notch reliability
There’s a clear reason why the Lexus NX is so popular.
It’s all about reliability and dependability. The NX earns top scores in overall reliability and is projected to outlast its closest Mercedes-Benz rivals.
J.D. Power gives the 2025 NX an 85 out of 100 for quality and reliability, factoring in consumer-reported defects and malfunctions.
That’s five points higher than the Mercedes-Benz GLB’s 2023 score.
It also earns the NX an overall score of 83, tying it with the BMW X4 and Porsche Macan for first place in the compact premium SUV category.
Lexus’s reliability reputation speaks for itself
It’s not just the NX leading the way. Lexus as a brand consistently earns top marks for reliability.
In J.D. Power’s rankings, Lexus claimed first place among popular automakers in overall vehicle dependability for the third year in a row.
The score that earned them that bragging right? Just 140 problems per 100 vehicles in the Vehicle Dependability Study.
That might sound high at first, but it’s still much better than many rivals.
Cadillac, in second place, reported 169 problems per 100 vehicles.
Porsche followed with 186 problems per 100 vehicles, landing in third.
NX comes in below the Mercedes GLB price
When it comes to price, the 2025 NX just edges out its Mercedes-Benz rivals.
The base NX 250, with a 203-horsepower 2.5-liter four-cylinder, starts at $41,965, including the $1,150 delivery fee.
Step up to the top-trim NX 350 Luxury, and the price climbs to $51,790 before adding any options.
The 2025 Mercedes-Benz GLB starts at $45,800 for the base GLB 250.
The Lexus NX also offers hybrid options, replacing the standard four-cylinder engines with either a hybrid or plug-in hybrid setup.
The hybrid lineup kicks off at $46,275 for the NX 350h and tops out at $63,480 for the NX 450h+ F SPORT Handling.
Lexus NX pricing information
Lexus NX 250 | $41,965 |
|---|---|
Lexus NX 250 Premium | $43,890 |
Lexus NX 350 | $45,725 |
Lexus NX 350 Premium | $47,650 |
Lexus NX 350 F Sport | $50,335 |
Lexus NX 350 Luxury | $51,790 |
*includes delivery, processing, and handling fee of $1,150
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Could the NX be the segment’s best?
The 2025 Lexus NX is a top choice for shoppers looking for a reliable subcompact luxury SUV.
That doesn’t mean it’s perfect among its closest competitors.
The NX earns points for reliability, practicality, and higher-trim luxury, but it’s not the sharpest player in the segment.
Shoppers chasing a more thrilling drive might want to look elsewhere.
The BMW X1 delivers a tighter, more spirited ride than the NX, while the Mercedes-Benz GLA handles with more agility.
Even so, the numbers don’t lie—Lexus’s reliable subcompact SUV continues to sell strong.
