Casio has launched a new G-Shock DW6900 model in partnership with streetwear label Anti Social Social Club (ASSC). The new watch, officially named DW6900ASSC25-7, is now available in the U.S. and priced at $170.
G-Shock DW6900ASSC25-7 Specifications
This release marks the second collaboration between G-Shock and ASSC. The companies designed the model to retain G-Shock’s bold, durable build while introducing stylistic elements inspired by ASSC’s fashion-forward identity.
The case and strap use a translucent, frosted resin material that gives the watch a light, airy appearance. The clear construction allows internal mechanisms to show through slightly, giving the watch a layered look without compromising durability.
The watch features G-Shock’s familiar round bezel and robust structure. It includes large side buttons and a shock-resistant shell that maintains G-Shock’s reputation for toughness. The dial displays a black base decorated with pink floral patterns, which contrast sharply with the transparent casing. The top of the dial includes “Anti Social Social Club” branding in bold white letters with pink outlining.
The digital display retains all standard DW6900 functions, including timekeeping, date, stopwatch, alarms, and a countdown timer. Above the main digital screen, three circular sub-dials add symmetry and visual depth.
Below the display, G-Shock replaced its standard “G” button with a soft pink version to match the floral accents. Pressing the button triggers an electro-luminescent backlight that reveals a hidden “Get Weird” logo, a subtle nod to ASSC’s signature slogan.
The resin band continues the theme with cherry blossom and butterfly graphics printed along its length. Though the design introduces delicate and playful elements, the strap still includes a dependable metal buckle and keeps the watch securely fastened.
The model includes 200-meter water resistance, a two-year battery life using a CR2016 battery, and a full auto-calendar that runs until 2099. The watch also supports both 12-hour and 24-hour time formats.
In related news, Casio has recently launched a new women’s analog watch with a stainless steel band and a minimalist dial. The company has also introduced a new vintage-style digital watch with leather straps.
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(Casio)
