DJI, best known for drones and action cameras, may soon launch a full-frame mirrorless camera. According to reports from DJI-Rumors, the company could announce a brand-new system on September 15.
September is already packed with announcements from Apple, Canon, and Sigma, and DJI’s rumored camera could add even more buzz to the month. DJI’s mirrorless camera is expected to use the same L-mount system supported by Leica, Panasonic, and Sigma.
Unlike other smaller players rumored to be entering the mirrorless space, DJI has the advantage of years of experience in imaging. The company’s drones, Osmo action cameras, and 360-degree products have all leaned heavily on camera tech.
More importantly, DJI owns Hasselblad, the Swedish manufacturer known for its high-end medium-format cameras. The partnership has already paid off with Hasselblad’s X2D II 100C, which features a LiDAR-assisted autofocus system that DJI reportedly helped in development. Bringing that expertise into a full-frame body could give DJI a real shot at competing with industry giants.
According to rumor, the upcoming camera will have a boxy design similar to Sony’s FX3, but with an integrated electronic viewfinder tucked into the corner.
A teaser clip shared by DJI-Rumors briefly shows the camera in a dark setting and ends by showing the September 15th launch date at 8 AM. Oddly, the teaser uses “EST” instead of “EDT,” which is what DJI typically lists in its official promos. That makes the details worth treating with some skepticism.
For now, it’s all rumor — but September 15 isn’t far away.
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