Samsung‘s Galaxy Watch series may be a go-to for Android users, but new numbers show it’s struggling to keep up. Global smartwatch sales for Q1 2025 reveal a noticeable dip for Samsung, with competition from Chinese brands heating up.
According to data from Counterpoint Research, Samsung’s smartwatch market share fell to 7% in the first quarter of 2025—down from 9% a year earlier. That’s an 18% year-on-year drop, pushing the company to fourth place globally. Apple continues to lead with a 20% share, despite also seeing a 9% decline in shipments.
Huawei and Xiaomi, however, are on the rise. Huawei grabbed second place with a 16% share, while Xiaomi followed with 10%, both marking a sharp 53% year-on-year growth. Kids’ smartwatch maker Imoo also posted strong numbers, reaching a 7% share after growing 23% year-on-year.
A big part of this momentum comes from China, where smartwatch shipments jumped 37%, fueled by demand for feature-rich yet affordable models. In contrast, a slowdown in India and a 19% drop in Apple shipments contributed to a modest 2% overall decline in global smartwatch sales for the quarter.
Samsung’s older models struggled to keep pace in early 2025, even though the Galaxy Watch 7, Watch Ultra, and Watch FE helped the company close out 2024 with 3% annual growth. Meanwhile, Chinese rivals found success with offerings like Huawei’s Watch 5 series and Xiaomi’s Redmi Band 5, which struck a balance between price and performance.
Samsung is hoping to turn things around at its upcoming Galaxy Unpacked event on July 9, where it’s expected to unveil the Galaxy Watch 8, Watch 8 Classic, and Watch Ultra 2. The new lineup will reportedly feature Gemini AI integration and improved health tracking, which could help the company win back market share. You can check out some leaked renders of the Watch 8 series here.
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The post Galaxy Watch loses market share as Chinese smartwatch makers gain ground in Q1 2025 appeared first on Gizmochina.
