Honor is stirring the pot in the smartphone world again—this time by throwing shade at Samsung’s latest flagship. It has released a bold teaser comparing its Magic V3 foldable to the recently unveiled Galaxy S25 Edge, and it’s clearly not impressed by Samsung’s slimness claims.

Samsung touted the Galaxy S25 Edge as its thinnest phone yet, measuring just 5.8mm thick. The tagline “beyond slim” was front and center during its unveiling, backed by flagship specs like a 200MP camera, Snapdragon 8 Elite chipset, and a rather small 3900mAh battery—all packed into that ultra-thin profile.

But Honor had other ideas. In a teaser for the Magic V3, the company compared thickness—specifically the unfolded thickness of its foldable device, which comes in at just 4.35mm. That makes it noticeably slimmer than the S25 Edge.

Honor didn’t just stop at numbers. It followed up with a pointed question: “Why thin if you’re making compromises to get there?” The slogan “THIN without the catch” appeared alongside, implying that Samsung may have made trade-offs in battery capacity or other hardware areas to achieve its design goals. To emphasize the point, Honor highlighted the Magic V3’s 5150mAh battery—a significant bump over the 3900mAh unit in the S25 Edge.

Of course, the comparison isn’t entirely apples to apples. The Magic V3 is a foldable, and its unfolded thickness doesn’t reflect its closed profile. The S25 Edge, on the other hand, is a conventional slab-style phone. Still, this kind of marketing clash is becoming common in the premium segment.

Whether consumers care more about battery size, form factor, or design philosophy, this back-and-forth is a sign that competition is heating up in 2025’s flagship smartphone race.

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