If you ever thought whether personal ads were getting very accurate, wait until you got a new LGTV. The upcoming LG TVS will now use the AI model to analyze your emotions and show you more ads.
Ready of emotionally informed target ads be prepared
The AI -Tech LG will add to its TV, which is a service marketing platform as a software, which claims to increase sales with “AI -powered emotional intelligence”, according to its website. The company’s Advertising Wing, LG Aid Solvers, has signed a multi -year licensing deal that allows it to integrate Zenpe’s major emotional models (LEM) and emotional intelligence data, which strengthens its smart TV.
Lems are designed to understand emotional and psychological factors. Zenpe’s Lyme collects data about content from publicly available information and understands the types of emotions shown. Viewers’ behavior and consumption samples are also needed, and Zenpes can also use LG’s automatic content identification (ACR) data – which is collected globally from 200 million LG smart TV.
Based on this data, LG can classify the audience in specific segments of the audience such as “round -driven acquisition,” “social connector,” or “emotionally busy planners”. These new segments of the audience allow advertisers to improve their advertisements related audiences. Stream TV internal reports that the data collected will be used to personalize the ads shown on smart TV home screen, free advertising TV (Fast) channels, and decide to display web OS advertisements anywhere.
Relevant
LG shows why Smart TV sucks with new screen saver ads
Smart TV makers should try to improve software instead of bombing buyers with advertising.
According to an LG spokesperson, this approach is in line with the broader purpose of creating a TV home screen in the company’s modern -day TV (CTV) “more intelligent and connected platform for discovery, trade and engagement.” TV manufacturers are looking for new ways to use Smart Smart TV to enhance their advertising numbers, and eventually force people to use their TVs to shop.
Advertisers are quick to take ads on your TV screen
The LG announcement claims that CTV is one of the fastest growing advertisements in the United States. The industry is expected to reach more than $ 40 billion in 2027, which will double the $ 24.6 billion in 2023. According to a Hub Entertainment Research report, about 35 % of US homes have LG Smart TVs operating in homes.
LG’s move to add emotional intelligence to its advertising can cause a wave effect, which can urge other TV manufacturers to follow. Other smart TV brands, with LG Licensing WebOS, may be tempted to replace TV manufacturers.
There was no word about data privacy and security in the LG announcement. After the advertisers get even more deep understanding about TV viewers, it can be the beginning of another race to collect more, and more accurate, emotional data. LG will have to bring some strong policies of data protection to prevent farming data from falling into the wrong hands, as it can also facilitate targeted cyberson and identification theft.
We have to wait and see how these ads take advantage of these ads when the LG launches its first TV with this feature. Until then, when you were thinking about something you were thinking about, you get another screen, you get what you feel.
