At gamescom 2025 in Cologne, Microsoft announced that the ROG Xbox Ally and Ally X handheld consoles will launch on October 16, 2025. What remains missing is the US pricing, which has delayed the start of pre-orders. In an interview with IGN, Microsoft and Asus confirmed that tariffs in the US have forced them to postpone the announcement of prices and, as a result, pre-orders. Both companies said pricing details and pre-order availability will be revealed in September or October.
European pricing has been consistent: €599 for the Xbox Ally and €899 for the Ally X. The situation in the US has been far less stable. On August 20, Best Buy listed the Ally at $549.99 and the Ally X at $899.99, but later replaced those figures with placeholder values of $9999.99. The price of the Ally has already shifted multiple times, starting at $499.99, then rising to $599.99, before appearing to settle at $549.99 just days before August 20. With the PlayStation 5 also seeing price increases in the US, the final figures for the Ally and Ally X remain uncertain.
Pre-orders were originally scheduled to open on August 20 but were postponed. Following recent investigations, a new target date of September 25, 2025, has been identified. This remains tentative, as the schedule has been adjusted several times in recent weeks.
Alongside the consoles, Asus is also preparing a new accessory. The ROG Raikiri II Pro Controller has been confirmed for release in North America. It will retail at $189.99, which is $20 more than the original ROG Raikiri Pro at launch. Technical specifications and feature upgrades for this controller have not yet been disclosed.
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(Source: IGN, via)
