Xiaomi is launching the 17 Ultra this week, and the company has also explained why the phone is arriving earlier than its predecessor. Now, we finally have a proper look at the device itself, thanks to Xiaomi Group Vice President and CMO Xu Fei.
Fei shared a short video on Toutiao, officially revealing the design of the Xiaomi 17 Ultra for the first time.
The model shown in the video features a simple white finish that feels deliberately understated. On the back, a large circular camera module sits at the center, with the Leica logo placed in the middle of the circular housing. At the top, the phone includes two flashes arranged symmetrically.
Overall, the phone looks very similar to the Xiaomi 15 Ultra and other Ultra phones from Chinese manufacturers. This common design choice largely stems from the need to fit camera hardware into a top-tier flagship device.
Xiaomi shares the first camera sample of 17 Ultra
Speaking of cameras, the Xiaomi 17 Ultra uses a triple rear camera setup led by a new main sensor: the OmniVision OV50X. This flagship 1-inch sensor, developed in China, includes third-generation LOFIC technology designed to improve dynamic range and low-light performance.
Alongside the main camera, the Xiaomi 17 Ultra also introduces a new Leica-branded 200-megapixel periscope telephoto lens. Xiaomi says this lens module is about 35 percent larger than the one used in the Xiaomi 15 Ultra.
The lens has also received Leica APO optical certification, which focuses on reducing color fringing and improving clarity, especially at long zoom ranges.
More broadly, Xiaomi is positioning the 17 Ultra as the first phone under a new “strategic co-creation model” with Leica. According to the company, this deeper collaboration aims to push night photography and telephoto shooting forward in noticeable ways.
Alongside the design reveal, Xiaomi has also shared its first camera sample from the 17 Ultra.
We expect official teasers to begin soon, ahead of the launch.
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