Xiaomi just had one of its best weeks in China. During China’s National Day Golden Week, from September 29 to October 5, the company surpassed Apple to become the top-selling smartphone brand in China, taking a 21.2% market share.
According to local sales data, the top five smartphone brands during the holiday period were Xiaomi, Apple, Vivo, Oppo, and Huawei. Apple came in second with a 16.30% share, while Vivo captured 15.90%.
Xiaomi President Lu Weibing recently said cumulative sales of the Xiaomi 17 series have crossed 1 million units within days of launch. That’s 20% higher than the previous generation during the same timeframe.
Much of the credit for this success goes to the Pro models. Well-known industry blogger Digital Chat Station reported that combined sales of the Xiaomi 17 Pro Max and 17 Pro have already topped 800,000 units.
Meanwhile, the standard Xiaomi 17 hasn’t matched the popularity of its higher-tier siblings. Sales reportedly reached around 194,000 units for it.
One standout feature driving sales of the Pro models is undoubtedly the back screen. Lu Weibing mentioned that Xiaomi invested heavily in this dual-screen setup, saying the cost of development alone was roughly 1 billion yuan. He also hinted that while competitors might try to replicate the idea, few would be willing to spend that much.
While the devices are enjoying strong success in China, they won’t make their way to the global market until next year. Even then, the Xiaomi 17 Pro is expected to remain exclusive to China.
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